Supply Drop Addiction
Call of Duty makers finally found an answer to a growing problem in the COD franchise. The only revenue a company used to collect from creating a video game was through initial sales of the game itself. Call of Duty games have traditionally been released in November, right before the holidays. Activision and other COD makers would see a huge boost in sales at the end of every year, but that's it. So how can video game makers keep squeezing money from players during the entire year? The answer: supply drops. First introduced in Advanced Warfare in 2014, supply drops allowed the gamer to play a lottery to "win" better weapons, cooler camos, and stylish virtual gear. Sledgehammer Games, the creator of AW, put this feature in the game as an added bonus to players who either played the game a lot (and earned 'keys' to open supply drops with each match played), or spent actual money on "COD Points". Each opening of a supply drop yielded three items of variou